There were two main themes we built launch around. The first is permission. Green is typically associated with “GO” and we wanted the launch movement and brand to be a symbol that stands for the “permission to launch.”

The second theme is alignment. Launch is a place where tradition and innovation intersect — we do not see “old” and “new” in conflict with one another. At times they may be out of sync, but when they are brought into alignment with the mission and vision, the courage to do great things follows.

Jason and Hillary are the co-founders of We Are Curio, a design-centered innovation studio out of central Florida. They come alongside individuals and organizations to solve problems and create better futures.

The We Are Curio team leads and facilitates the Launch experiences, bringing their unique IEDA™ process, tools, content, and techniques to the participants. The strategy and execution of each experience is carefully crafted to bring the most value to each Launch initiative.